Previously operating as a bulk exporter with no unified brand image, the client struggled with low brand recognition and lacked compelling storytelling to resonate with local consumers.
LionWing Solution:We launched the “Authentic Southeast, Pure Nature” rebranding campaign, including halal-friendly packaging upgrades, multi-language storytelling, and collaborations with local food influencers. We also facilitated the client’s debut at a major Saudi food expo, resulting in initial negotiations with three major retail chains.
Outcome:Online traffic increased by 260% within three months, and the brand successfully entered the Kuwaiti market with a 172% month-over-month sales boost for its flagship product.