Challenge: Competing in a saturated market where “natural sugar alternatives” are commoditized, the client sought to differentiate with a strong brand identity and technical credibility.
LionWing Solution:We created a global positioning campaign themed “Zero Sugar, Real Nature”, including a branded white paper, technical brochures, LinkedIn lead-generation ads, and a product showcase at a U.S. functional food trade show.
Outcome:Over 200 qualified leads were generated during the SIAL Canada expo. Four new North American buyers were acquired—one of whom signed a 3-year supply agreement.